Effective Ways To Attract And Retain Long-Term Guests For An Short Term Rental
While short-stay rental properties typically cater to guests seeking shorter stays, attracting and retaining long-term guests can provide stability and a consistent income for your property. Here are some effective strategies for attracting and retaining long-term guests.
Pricing and discounts
Offer competitive rates and consider offering discounts for more extended stays. Long-term guests are often cost-conscious, so offering a discounted rate for longer bookings can be a compelling incentive. You can offer weekly or monthly rates that are lower than the nightly rate.
Flexible booking options
Allow guests to book for more extended periods, such as weeks or months, and offer flexible check-in and check-out dates. This flexibility meets the needs of guests seeking longer stays and increases the likelihood of securing long-term bookings.
Highlight amenities for longer stays
Highlight amenities and features that are particularly beneficial to long-term guests. These may include a fully equipped kitchen, laundry facilities, ample storage space, high-speed internet and a comfortable workspace. Be sure to mention these amenities in your listing and showcase them with appealing photos.
Furnish for comfort and functionality
Furnish your property with comfortable and functional furnishings that meet the needs of long-term guests. Consider providing ample storage, a comfy bed, a work desk and a cozy seating area. Create an environment that evokes a sense of comfort and familiarity, akin to a home away from home.
Provide utilities and services
Include utilities such as electricity, water, heating and internet in the rental price. This eliminates additional costs for long-term guests and simplifies the booking process. In addition, consider offering cleaning services, regular linen and towel changes and maintenance assistance throughout their stay.
Provide a welcome pack
Prepare a welcome pack for long-term guests, including essentials such as toiletries, cleaning supplies and a guide to the property and local area. This gesture shows that you value their stay and helps them settle in comfortably.
Build relationships and communication
Establish good communication with long-term guests from the outset and maintain regular contact throughout their stay. Respond promptly to enquiries and address any concerns or issues in a timely manner. Building a positive relationship with your long-term guests encourages loyalty and increases the likelihood of repeat bookings.
Offer personalised experiences
Tailor your offerings to the needs and preferences of long-term guests. Provide information about local attractions, restaurants and services that may be of interest to them. Offer recommendations and suggestions to enhance their experience and make them feel like valued guests.
Provide Long-Term Guest Benefits
Consider offering additional perks or benefits specifically for long-term guests. This could include access to exclusive amenities, discounted rates for local services or activities, or loyalty programmes that reward repeat bookings. These enticements can encourage long-term guests to choose your property over others.
Request and Encourage Feedback
Regularly seek feedback from your long-term guests to gain a deeper understanding of their needs and preferences. Proactively address any concerns or suggestions they may have. By listening to their feedback and making improvements, you can enhance the guest experience and increase guest satisfaction.
Attract Long-Term Guests
By implementing these strategies, you can attract long-term guests to your short-stay rental property and encourage them to extend their stays. Providing a comfortable and convenient experience, maintaining open communication and valuing their needs will help you build a loyal base of long-term guests and ensure consistent occupancy.
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Contact Us
Send us an email now and let’s chat about your Short Term Rental holiday accommodation cleaning and short stay hire linen requirements, as well as your need for Short Term Rental guest accommodation consumable supplies:
1300 477 937 or hello@holidaypropertyservice.com.au
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